Did you know that before a prospective client contacts you for a bid, they have already spent weeks or months (or longer) planning their remodel? Understanding what the homeowners are thinking, feeling and doing can help you create marketing touchpoints that match to where they are and what they?re doing. From Google My Business reviews to your website?s About Us page, from SEO to case studies, each can bring your ideal prospects a step or two closer to discovering and signing a contract with you. In this session you?ll learn the phases of the homeowner customer journey and how marketing tactics match up with each to provide a more comprehensive and effective marketing mix.
Instructor: Ann Gusiff, Gusiff Marketing